Researchers at the Massachusetts Institute of Technology labeled a specific group of brain cells in mice while the animals explored a safe room, then found a way to switch those same cells back on later.
Using light-sensitive proteins inserted into neurons active during exploration of the first room, the team optically reactivated those memory cells while the mice were in a second, different room and received a mild foot shock. Afterward, mice froze in fear when returned to the original, safe room, even though nothing had ever happened to them there.
The experiment showed a false memory could be built from real neural components, by pairing an artificially reactivated memory trace with a new, unrelated event, rather than by altering what the mouse had actually experienced. It worked only in mice with genetically engineered, light-sensitive neurons, and years of further work were needed to show related effects in other memory systems.

Read the original study
Ramirez et al., Science, 2013 · doi.org/10.1126/science.1239073
A memory of a place never feared.
Source
- Ramirez, S., Liu, X., Lin, P.-A., Suh, J., Pignatelli, M., Redondo, R. L., Ryan, T. J., & Tonegawa, S. (2013). Creating a false memory in the hippocampus. Science, 341(6144), 387–91. https://doi.org/10.1126/science.1239073